Playerly Terms of Use

Last updated: 17 July 2026

These Terms govern access to and use of the Playerly service.

Playerly is provided by Kupaline OÜ, a company registered in Estonia under registration number 14283378, with its registered address at Kivila tn 21-101, Tallinn, 13918, Estonia.

By accepting an invitation, confirming acceptance of these Terms, or using Playerly, the User confirms that they have read these Terms and agree to comply with them when using the Service.

If the User does not agree to these Terms, they must not accept an invitation or use Playerly.

1. Definitions

Playerly means a software service for collecting, matching, and analyzing data relating to traffic sources, referrals, gaming events, placements, and commercial performance.

Service means Playerly, including its dashboard, reports, application programming interfaces, integrations, settings, technical documentation, and other related features.

Company means Kupaline OÜ.

Client means an organization to which the Company has granted access to the Service. A Client may be a game provider, game content developer, traffic acquisition partner, or another organization using Playerly for business purposes.

Game Provider means an organization that develops, provides, or distributes games or other gaming content.

Traffic Acquisition Partner means an individual or legal entity that attracts users or traffic for the Client or is granted access to certain data and reports with the Client’s permission.

User means an individual who is granted access to the Service in connection with their employment by or cooperation with the Client.

First Invited User means the User who is the first to accept an invitation to a new organization created in Playerly.

Client Data means information, materials, and data provided by the Client to Playerly or otherwise processed through the Service at the Client’s direction.

Documentation means instructions, guides, integration descriptions, and other technical materials provided by the Company.

Data Processing Agreement means the agreement governing the Company’s processing of Personal Data on behalf of the Client, which forms an integral part of these Terms.

Confidential Information means any non-public business, commercial, technical, financial, or other information disclosed by one party to the other in connection with the use of the Service.

2. Purpose and Use of the Service

Playerly is intended for business use by organizations operating in the fields of gaming products, software and gaming content development, traffic acquisition, placements, and analytics.

The Service may be used for:

• tracking referrals and traffic sources;
• processing technical and gaming events;
• matching data received from different sources;
• generating analytical reports;
• analyzing placement performance;
• evaluating commercial performance;
• providing selected data to the Client’s partners;
• configuring and supporting technical integrations;
• supporting the Client’s internal analytical processes.

Playerly is not a gambling operator, casino, advertising agency, payment service provider, gaming account management system, or payment processing facility.

The Company does not accept bets, process payouts, manage gaming accounts, or interact with players on behalf of the Client.

The Client is solely responsible for determining whether its use of Playerly complies with the laws applicable to its activities.

3. Access and Accounts

Access to Playerly is provided by invitation from the Company or an authorized representative of the Client.

The User who is the first to accept an invitation to a new organization will be deemed the First Invited User. Before accessing the Service, the First Invited User must provide information about the organization, including:

• organization name;
• contact email address;
• telephone number;
• website address.

The First Invited User confirms that the information provided is accurate and current to the best of their knowledge.

By accepting these Terms, the User confirms that they have read them and agree to comply with them when using the Service. If the User accepts these Terms on behalf of an organization, the User also confirms that they have the necessary authority to do so.

Each User, including the First Invited User and all subsequently invited Users, must accept these Terms and confirm that they have read the Playerly Data Privacy Policy before accessing the Service.

Each account is personal. A User must not transfer their account to another person or permit another person to use the account on their behalf.

The Client may grant access to its employees, contractors, and Traffic Acquisition Partners where such functionality is available through the Service settings or has been separately agreed with the Company.

The data and features available to a User are determined by:

• the User’s role;
• the organization’s settings;
• permissions established by the Client;
• the technical capabilities of the Service.

The Company may record information relating to access to and use of the Service, including:

• date and time of login;
• IP address;
• browser and device information;
• actions performed within the account;
• the fact, date, and time of acceptance of legal documents.

The Company may restrict, suspend, or terminate access if:

• an account is used by an unauthorized person;
• access has been or may have been compromised;
• the User breaches these Terms;
• the User’s actions pose a threat to the security of the Service, data, or third parties;
• such restriction is required by law or by an authorized public authority.

4. Client Data

The Client independently determines the categories and scope of data provided to Playerly, taking into account the selected integration method, the Service features used, and the agreed technical requirements.

Client Data may include:

• information about referrals and traffic sources;
• technical and gaming events;
• anonymized or pseudonymized identifiers;
• information about gaming sessions;
• betting amounts and winnings;
• gross gaming revenue;
• country;
• IP address;
• device and browser information;
• other technical and analytical information.

Playerly does not require data that directly identifies players, including:

• first and last name;
• telephone number;
• email address;
• residential address;
• passport or other identification documents;
• banking and payment information;
• passwords and login credentials;
• private communications.

The Client must not provide such information to Playerly without the Company’s prior written approval.

Certain technical or pseudonymized information may qualify as Personal Data under applicable law. The Client must have all necessary rights and lawful grounds for its collection, transfer, and processing.

Where Client Data includes Personal Data processed by the Company on behalf of the Client, such processing is governed by the Data Processing Agreement. In matters relating to the processing of Personal Data on behalf of the Client, the Data Processing Agreement will prevail over these Terms.

All rights to Client Data remain with the Client. The Client grants the Company a limited right to process Client Data only to the extent necessary for:

• providing the Service;
• carrying out the Client’s instructions;
• generating reports;
• providing technical support;
• maintaining security;
• identifying and resolving errors;
• developing and improving the Service.

The Company may use aggregated and irreversibly anonymized information for the analysis and development of Playerly, provided that such information cannot be used to identify the Client, any User, or any player and does not disclose the Client’s Confidential Information or commercially sensitive metrics.

5. Disclosure of Data to Third Parties

The Client may independently determine which Client Data is to be disclosed through Playerly and to which third parties.

In particular, the Client may provide selected information to:

• Traffic Acquisition Partners;
• advertising partners;
• contractors;
• consultants;
• other authorized recipients.

The Client independently determines:

• the recipients of the data;
• the categories and scope of the data made available;
• the purposes for which access is provided;
• the duration and conditions of access.

The Company provides data to recipients selected by the Client only at the Client’s direction and within the settings and technical capabilities of the Service.

The Client confirms that it has all necessary rights and lawful grounds to provide the relevant data to the selected recipients.

The Client is responsible for selecting the recipients and determining the scope of their access. The Company is not responsible for the subsequent use of data by a recipient selected by the Client, except where a breach occurs due to the Company’s fault.

The Client may modify or terminate the access granted. Termination of access does not affect any processing lawfully carried out by the recipient before such termination.

6. Rights and Obligations of the Client

The Client may:

• use the Service in accordance with these Terms;
• invite Users within the available functionality;
• manage User roles and permissions;
• determine the scope of data available to selected recipients;
• receive reports and analytical results;
• request technical support;
• discontinue use of the Service, subject to its existing commercial obligations.

The Client must:

• use the Service lawfully and in good faith;
• provide accurate and current information;
• have all necessary rights and lawful grounds to provide Client Data;
• not provide prohibited categories of data;
• comply with applicable law and the rights of third parties;
• ensure that its Users comply with these Terms;
• protect access credentials;
• promptly notify the Company of any suspected unauthorized access;
• independently assess whether the Service is suitable for its purposes;
• remain responsible for decisions made based on Playerly reports and analytics.

7. Rights and Obligations of the Company

The Company may:

• provide, modify, and develop the Service and its features;
• engage technical service providers and contractors;
• impose reasonable technical restrictions;
• temporarily restrict access for maintenance or security purposes;
• suspend or terminate access in the circumstances set out in these Terms;
• use aggregated and irreversibly anonymized information in accordance with these Terms.

The Company must:

• provide the Client with access to the Service in accordance with these Terms;
• use Client Data only for the specified purposes;
• not sell Client Data;
• not use Client Data to solicit players or circumvent the Client;
• implement reasonable technical and organizational safeguards;
• restrict access by the Company’s employees and contractors to the minimum amount of Client Data necessary;
• notify the Client without undue delay of a confirmed incident materially affecting Client Data where such notification is required by law;
• provide technical support to the extent separately agreed between the parties.

8. Restrictions on Use

The Client and Users must not:

• use the Service in violation of applicable law;
• transmit malicious code or other harmful elements;
• obtain or attempt to obtain unauthorized access to the Service, data, or infrastructure;
• test the Service for vulnerabilities without the Company’s written permission;
• circumvent technical restrictions;
• interfere with the operation of the Service;
• place an excessive load on the infrastructure;
• copy, modify, sell, lease, or distribute the Service;
• reverse engineer the Service or attempt to obtain its source code;
• attempt to reproduce Playerly’s internal structure, algorithms, or technical solutions;
• use the Service to create a competing product;
• use the Service for fraud or other unlawful activities;
• remove copyright or other proprietary notices;
• provide access to third parties in breach of these Terms.

9. Intellectual Property

All rights to Playerly and its components, including:

• source code and object code;
• software;
• architecture;
• algorithms;
• methods of processing and matching data;
• application programming interfaces;
• internal structure;
• databases;
• design and visual elements;
• Documentation;
• technologies;
• trademarks;
• logos;
• trade names;
• modifications, additions, and improvements,

belong to the Company, its affiliated entities, or its licensors.

Playerly is protected by applicable copyright, trademark, trade secret, and other intellectual property laws.

The Client is granted a limited, non-exclusive, revocable, and non-transferable right to use the Service for its internal business purposes for the duration of its access to the Service.

Granting access does not transfer to the Client any ownership rights in Playerly, Playerly’s technology, or any individual component of the Service.

Reports and analytical results generated from Client Data may be used by the Client for its business purposes. This does not grant the Client any rights to Playerly’s software, algorithms, technologies, or processing methods.

The Client may voluntarily provide feedback, comments, and suggestions. The Company may use such feedback without charge when developing Playerly and has no obligation to implement any suggestion or pay compensation.

Providing feedback does not transfer to the Company any rights to Client Data or the Client’s Confidential Information.

10. Confidentiality

Each party must protect the other party’s Confidential Information, whether or not it is expressly marked as confidential.

Confidential Information includes:

• commercial terms;
• technical documentation;
• integration information;
• Client Data;
• analytical and financial metrics;
• information about clients, partners, and users;
• product plans;
• other non-public business or technical information.

The receiving party must:

• use Confidential Information solely for the purposes of the parties’ cooperation;
• protect it with at least the same degree of care used to protect its own confidential information, but in no event less than a reasonable standard of care;
• provide access only to persons who require it to perform their duties;
• ensure that such persons are subject to confidentiality obligations;
• notify the disclosing party of any confirmed unauthorized disclosure without undue delay.

Where disclosure is required by law, a court decision, or a binding request from an authorized public authority, the receiving party will, where reasonably possible:

• notify the disclosing party in advance;
• disclose only the minimum amount of information required;
• provide reasonable assistance in limiting further disclosure.

The confidentiality obligations do not apply to information that:

• becomes publicly available other than through a breach of these Terms;
• was lawfully known to the receiving party before disclosure;
• was lawfully obtained from a third party;
• was independently developed without using Confidential Information.

At the written request of the disclosing party, the receiving party must return or destroy the Confidential Information.

The deletion requirement does not apply to:

• automatic backups;
• archives from which individual information cannot be deleted without disproportionate technical effort;
• information that must be retained by law;
• information required to resolve a dispute or protect legal rights.

Such information will remain protected under these Terms.

The confidentiality obligations remain in effect throughout the period of use of the Service and for five years after such use ends. With respect to trade secrets, the obligations will remain in effect until the relevant information no longer qualifies as a trade secret.

11. Public Reference to the Cooperation

The Client grants the Company a limited, non-exclusive, and royalty-free right to use the Client’s name, trade name, and logo solely for:

• announcing the commencement or existence of the cooperation;
• publishing news about an integration;
• including the Client in lists of clients and partners;
• publishing information on the Playerly website and social media;
• using such information in presentations and informational materials.

Without the Client’s separate consent, the Company must not:

• disclose commercial terms;
• publish technical details of an integration;
• disclose financial metrics;
• disclose any other Confidential Information of the Client;
• create the impression that the Client guarantees the quality of Playerly or officially endorses the Service.

The Client may notify the Company in writing of its objection to the public use of its name or logo. The Company will consider such notification and may remove, modify, or retain the relevant publications, taking into account their content, method of publication, and the technical feasibility of making changes.

12. Availability and Modification of the Service

The Company may update, modify, supplement, or discontinue individual Playerly features.

The Company may temporarily restrict access to the Service for:

• technical maintenance;
• installation of updates;
• correction of errors;
• prevention of security threats;
• compliance with legal requirements;
• protection of the rights of the Company, Clients, or third parties.

Unless otherwise provided in a separate written agreement, the Company does not guarantee:

• any specific level of Service availability;
• uninterrupted or error-free operation;
• any specific time for resolving faults;
• that all Service features will remain unchanged.

The Company will use reasonable efforts to maintain the operation of Playerly.

13. Commercial Terms

The price, payment arrangements, Service term, scope of support, and other commercial terms are set out in a separate agreement, addendum, order, or other written agreement between the parties.

If a separate written agreement conflicts with these Terms, the separate agreement will prevail to the extent of the relevant conflict.

Acceptance of these Terms does not, by itself, require the Company to provide the Service free of charge.

14. Disclaimer of Warranties

The Service is provided on an “as is” and “as available” basis.

To the maximum extent permitted by law, the Company does not warrant that:

• the Service will operate continuously or without errors;
• all identified errors will be corrected;
• reports and analytics will be completely accurate or complete;
• the Service will meet all of the Client’s expectations and requirements;
• the Service will be compatible with all of the Client’s systems;
• use of Playerly will produce any particular commercial result.

The quality of reports and analytics depends, among other things, on the completeness, accuracy, and timely provision of Client Data.

The Client independently makes decisions based on the reports provided and remains responsible for the consequences of such decisions.

15. Indemnification of the Company Against Third-Party Claims

The Client must reimburse the Company for documented costs and losses arising from a substantiated third-party claim where such claim results from:

• unlawful provision or use of Client Data;
• the Client’s failure to have the necessary rights or lawful grounds;
• the Client’s infringement of third-party rights;
• the Client’s violation of applicable law;
• use of the Service in breach of these Terms;
• the actions of Users or data recipients selected by the Client.

The Company must promptly notify the Client of such a claim and provide reasonable assistance in handling it.

The Client must not admit liability on behalf of the Company or enter into a settlement on the Company’s behalf without the Company’s prior written approval.

16. Limitation of Liability

The Company is liable only for the Client’s documented direct losses caused by the Company’s fault.

To the maximum extent permitted by law, the Company is not liable for:

• loss of profit, revenue, or business opportunities;
• indirect losses;
• decisions or actions of the Client based on Playerly reports or analytics;
• inaccurate reports resulting from incomplete, inaccurate, or untimely Client Data;
• any act or omission of a third party to whom the Client independently granted access to data;
• interruptions, errors, or unavailability of the Service caused by circumstances beyond the Company’s reasonable control.

Unless otherwise separately agreed by the parties, the Company’s aggregate liability for all claims relating to the use of the Service will not exceed the amount actually paid by the Client for the use of Playerly during the twelve months preceding the event giving rise to the claim.

Nothing in this Section limits any liability that cannot be limited or excluded under applicable law.

17. Suspension and Termination of Access

The Company may suspend or terminate access to the Service if:

• the Client materially breaches these Terms;
• use of the Service creates a security risk;
• the Client provides prohibited data;
• the Client violates applicable law or third-party rights;
• the Client fails to comply with agreed payment obligations;
• provision of the Service may expose the Company to liability;
• restriction is required by an authorized public authority.

Where reasonably possible, the Company will notify the Client of the reason for the restriction and provide a reasonable period to remedy the breach where the nature of the breach allows it to be remedied.

The Client may discontinue use of the Service subject to its existing commercial obligations.

Following termination of access, the Company may delete or anonymize Client Data in accordance with the applicable data retention policy.

The Company may retain information necessary for:

• compliance with applicable law;
• dispute resolution;
• accounting and internal record-keeping;
• protection of legal rights;
• security purposes.

The provisions relating to intellectual property, confidentiality, liability, dispute resolution, and any other provisions that by their nature are intended to survive will remain in effect following termination of access.

18. Changes to These Terms

The Company may amend these Terms from time to time.

The current version will be published on the Playerly website together with the date of the latest update.

The Company will notify the Client of material changes by reasonable means before such changes take effect.

Continued use of the Service after the changes take effect constitutes acceptance of the updated Terms.

If the Client does not agree to the changes, it must stop using the Service before the effective date of the changes, subject to its existing commercial obligations.

Where applicable law requires separate consent, the Company will obtain such consent before applying the relevant changes.

19. Governing Law and Dispute Resolution

These Terms are governed by the laws of the Republic of Estonia.

Before bringing court proceedings, a party must send the other party written notice describing the dispute. The parties will use reasonable efforts to resolve the dispute through negotiations within thirty calendar days after receipt of the notice.

If the dispute cannot be resolved, it will be submitted to a competent court of the Republic of Estonia.

Where permitted by applicable law, the dispute will be heard by Harju County Court in Tallinn.

20. Miscellaneous

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in effect.

A party’s failure to exercise any right does not constitute a waiver of that right.

The Client may not assign its rights or obligations under these Terms without the Company’s prior written approval.

The Company may assign its rights and obligations:

• to an affiliated legal entity;
• as part of a reorganization;
• in connection with the sale of its business;
• in connection with the transfer of Playerly to another legal entity.

The Company is not liable for any failure to perform its obligations due to circumstances beyond its reasonable control, including:

• failures of communications networks and external infrastructure;
• actions of public authorities;
• natural disasters;
• armed conflicts;
• civil unrest;
• strikes;
• large-scale technical failures.

These Terms, the Playerly Data Privacy Policy, the Data Processing Agreement, and any separate written agreements between the parties constitute the agreement governing the use of the Service.

Electronic acceptance of these Terms has legal effect to the extent permitted by applicable law. The Company records the fact, date, and time of acceptance of these Terms and related technical information in accordance with the Playerly Data Privacy Policy.

These Terms may be published in several languages. In the event of any inconsistency between the language versions, the English-language version will prevail.

21. Contact Details

For communication and inquiries, the following email address is used: info@playerly.io