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Playerly

Your players, in real time

Real-time analytics for game providers: player activity, GGR, and attribution across acquisition sources.

Game portfolio1-7 October
Game category

Slots

Source comparison
Players in period2 480
Returned in W132%
Game activity by source
SourcePlayersSpins
Affiliates1 24048 360
Paid search76024 320
Social media48014 400

W1: players active again on days 7-13 after first launch. Compare matching observation windows.

Instant games

Source comparison
Players in period1 860
Returned in W126%
Game activity by source
SourcePlayersSpins
Affiliates68019 040
Paid search82025 420
Social media3608 280

W1: players active again on days 7-13 after first launch. Compare matching observation windows.

See what is happening in your games

Game-session events arrive in real time. See players, launches, spins, bets, wins, and GGR; investigate changes across games, casino brands, and countries.

Know where your players came from

Attribution connects an acquired player with a campaign, channel, or partner. Compare sources by in-game activity, returns, and GGR to understand acquisition performance.

Four views for a provider

Provider breakdown

Casino brands and games: players, spins, and GGR in one view.

Partner breakdown

Traffic partners: acquisition volume and player behavior.

GEO comparison

Sessions, spins, GGR per player, and returns by country.

Signals

Retention and activity changes that warrant investigation.

Integration with your team

First identify event sources and available identifiers. Then agree data transfer, validate events in a test environment, and run a bounded pilot. The exact integration path depends on your infrastructure.

Choose games and sources to promote

Compare players from different campaigns, partners, and GEOs. Find game-source combinations with stronger activity and returns, then use them to guide your next test.

What a game provider gets

Which data can I see in real time?

Launches, sessions, spins, bets, wins, and GGR as events arrive. Analyze them by game, casino brand, and country.

Can I attribute players across different sources?

Yes. Campaign, channel, or partner tags connect to acquired players' game events. Compare sources by activity, returns, and GGR.

How does integration start?

Review your event flow and available identifiers, validate matching with test traffic, and agree a pilot. The technical integration path is established with your team.

See which sources bring your players

Explore real-time game analytics and player attribution across acquisition sources in a demo.

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