Tag the source
Channel, campaign, and partner identifiers preserve context for matching.
Attribute players to traffic sources
Connect acquired players to traffic sources and evaluate campaigns through activity, returns, and GGR.
PlayerlyWorkspaceOne player, a connected journey
14:30:02Campaign visit
The tag preserves source and campaign.
source: atlas_media campaign: launch-test click_id: click-017
14:31:44Game launch
Source context connects with the visitor ID.
visitor_id: visitor-17 game_id: game-04 partner_id: partner-01
14:32:06Game event
An event adds to the player's activity history.
event_type: bet amount: 2.00 visitor_id: visitor-17
Understand where players come from
A campaign or partner tag preserves acquisition context. Playerly connects it with the player and in-game events so you can see performance by source.
From campaign to game activity
Connect to the player
Game-session events are matched to their acquisition-source context.
Assess the result
Compare players, spins, sessions, returns, and GGR across sources.
Compare the quality of different sources
Two sources can bring similar player counts with different in-game outcomes. Attribution reveals differences in activity, retention, and GGR across comparable periods.
See which sources bring your players
Explore real-time game analytics and player attribution across acquisition sources in a demo.
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