Playerly analysis guides
How providers can compare acquisition sources and affiliates can explain their traffic contribution. Practical guides to working with events and metrics.
One journey. Two questions.
A provider evaluates acquisition sources. An affiliate explains their campaign’s contribution. Both conversations start with the same connection: source and observed activity.
- Source
- Identifier
- Event
- Observation
For providers: comparing retention
Compare sources using completed cohorts from the same game and country. Review player volume, W1 return, and questions for the next test.
For affiliates: from campaign to partnership
Connect a campaign to acquired players, discuss in-game activity with a provider, and define metrics for additional monetization.
Explore your own question
In a demo, explore your games, traffic sources, and available events. Choose a question to validate in a pilot and agree the metrics needed to answer it.
Explore your goals with Playerly
Explore the right scenario for your games or traffic sources: player analytics, attribution, and collaboration between providers and affiliates.
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