Campaign contribution
Which players came from a specific source and which games they play.
From campaign to transparent partnership
An affiliate guide: connect acquired players to their traffic source and prepare a discussion about additional monetization with a game provider.
One journey. Two questions.
A provider evaluates acquisition sources. An affiliate explains their campaign’s contribution. Both conversations start with the same connection: source and observed activity.
- Source
- Identifier
- Event
- Observation
The affiliate's question
Start with a traffic source and a campaign promoting a specific game. Define the game activity you need to measure and which outcomes will support a discussion about additional provider compensation.
How the data connects
A campaign tag and player identifier connect acquisition with game activity. During integration, agree available identifiers, event meanings, and data-access scope. A launch, a bet, and repeat activity answer different questions and need separate definitions.
What the affiliate and provider discuss
Player behavior
Activity, session depth, and returns within an agreed observation period.
Monetization terms
The compensation model and metrics both parties use to evaluate the partnership.
A basis for partnership
A shared view of campaign and game activity helps the affiliate explain traffic contribution and the provider evaluate the partnership. Record the compensation model, calculation rules, and both parties’ access in the agreement.
Explore additional revenue from your traffic
Explore your traffic sources, game-provider partnerships, and the metrics that make results transparent.
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