Player
A distinct agreed identifier in the selected view, not a verified unique person.
Matching and metric definitions
Before comparing results, agree sources, time windows, and counting rules. The following is a proposed review structure.
From fields to measurement rules
Event fields, identifier relationships, and result-delivery conditions belong in the same discussion.
Connecting a source to a session
Define available identifiers, tag lifetime, priority among multiple sources, and repeat-visit behavior. Cross-device and probabilistic matching are not assumed.
Definitions to agree
Cohort
Players with a first observed launch in the same period.
W1 return
The player was observed in the first subsequent week. Define whether you use calendar weeks or a rolling window in advance.
GGR
Commonly: stakes minus payouts. Bonus, currency, and adjustment rules must be agreed.
Why results diverge
Reconcile timezone, currency, window, uniqueness rules, and extraction time. Identify unmatched events, duplicates, and incomplete cohorts separately.
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Explore the right scenario for your games or traffic sources: player analytics, attribution, and collaboration between providers and affiliates.
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